Portfolio
As a small business leader your customer communications is critical, Toni Fulford Evans will ensure all collateral is focused, sharp and to the point. With over twenty years of outstanding marketing expertise she understands user behavior, how to target an audience and business trends. She’s proud of developing measurable communication vehicles and targeting just the right channels for customers.
Here are a few examples:
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Integrated Marketing Communication Service
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Direct Mail-Direct Response: Health Care
Direct Mailer developed for a Virginia heart surgeon's seminar. Regular attendance below 30 individuals. Campaign and direct mailer increased attendance 167 percent. Provided the design, layout, content edits and distribution.
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Fact Sheet
California client requested a fact sheet for her
unique and internationally known Animal Sports Therapy and Rehabilitation Certification Program.
Service provided included message development, editing current material, design, layout, content development and editing the class modules.
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Direct Mail-Direct Response: Non-profit
A New York charity needed a Direct Mail-Direct Response piece to enhance donations. Completed DM-DR Letter, Fact Sheet insert and a designed envelop; Also provided marketing consultation.
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PowerPoint Presentation
The Mental Health Association of Greater Chicago is extremely excited with the update of a very old PowerPoint; which is used as an electronic handout to potential donors. This is the first in a series of new marketing tools.
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Training Materials
Sprint Wireless Project – Developed the Beta Test (North Carolina and Texas) training material for supervisors, store agents and operations managers.
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Brochure Development
An Atlanta customer wanted to enhance her service image, we provided the design, layout and content edits for the brochure as well as marketing channel advice to expand the business.
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Visitors' Post Card
For a religious entity, developed a postcard to create a mailing list of visitors with the goal of increasing attendance and membership. Provided the design, layout and content edits.
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DHS/TSA CRM
Brochure & Style Guide
Developed the CRM brochure and style guide to begin the process of documenting design standards for TSA/Office of Information Technology. Provided the design, layout and content edits.
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Services Division Catalog
AT&T Salesforce Marketing Campaign - catalog was major piece - increased leads 15 - 19 percent. Project included design, layout, editing technical descriptions, photo selection and printing techniques for a strong image of the Division.
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Marketing Plan Development Service
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Marketing Plan and Social Media Plan
If you envision the right marketing path for your business, we will help turn your ideas into an effective, useful plan, for you and your staff to reference. Our plans are not long and boring, but brief and to the point and include budgetary assistance if needed. The marketing and/or social media plan will serve as a guide, usually covering one year.
We will work with you to identify the best marketing channels (i.e., social media, advertising, sales, media, collateral, etc.) for your business and marketplace.
Let us help you step-by-step in the development and implementation of a key tool for your business growth!
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Brand Development – Leadership Coach
Customer requested a postcard as a handout for an upcoming national conference. After discussing the goal, a customer message was required. Quickly developed a message, postcard, business card and a banner for all social media sites.
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Fact Sheet & Website Development
Florida customer was preparing for a trade show and needed fact sheets, banner, trade show material and redesign of his website.
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PowerPoint and Fact Sheet
RockCyber, a new cyber security company in Colorado needed a sales PowerPoint presentation for a potential new client. In addition, we provided a fact sheet and both vehicles are consistent with the website imagery. The client - www.rockcyber.com - is more than happy with the marketing tools developed.
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Fact Sheet & Website Development
Florida customer was preparing for a trade show and needed fact sheets, banner, trade show material and redesign of his website.
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PowerPoint and Fact Sheet
RockCyber, a new cyber security company in Colorado needed a sales PowerPoint presentation for a potential new client. In addition, we provided a fact sheet and both vehicles are consistent with the website imagery. The client - www.rockcyber.com - is more than happy with the marketing tools developed.
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